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M.A.D.’s reason for being is to implement morally responsible business practices that inspire.
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We are driven to make a difference and positively impact those less fortunate by using our platform, resources, and unique product line.
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We would like to respectfully remind those who are able, to help. Serving a higher purpose than yourself, feels pretty damn good!
The most common item distributed by shelters for providing warmth is a standard Army Issue wool blanket. Although wool has many positive performance features or attributes, the daily challenges of homelessness expose the negative features.
Wool Blankets are heavy and bulky. They do not provide a complete thermal envelope. Although wool wicks moisture…When conditions are wet and temperatures are low, performance becomes compromised. Wet wool will freeze.
When the homeless are faced with the nightly challenge of staying warm and dry, using items that cannot provide the consistent reliable performance needed for quality sleep only creates a steeper hill to climb.
With a growing number of Natural Disasters, mass evacuations have become more frequent.
This brings up the question. Are you proactive? Does your evacuation bag have something to keep you warm while you sleep?
Is it small enough to be convenient?
